Camping is a well-loved recreational activity that’s enjoyed by people of all ages and social statuses. And, sure enough, we’re beginning to see more people taking breaks from their daily work-heavy routines to enjoy the soothing comfort of mother nature.
Now, the meticulous work and effort required to set up the perfect camping experience, from getting a good site, preparing the necessary gear, and making sure everything is in place, is quite demanding and can be quite discouraging for even hardcore campers.
And this is where camping brands step in. Brands like Darn Tough, Therma-a-rest, and The North Face, are focused on solving both the big and little problems campers encounter, from comfortable camping wears and tents to camping cookware.
How to Raise Brand Awareness for Your Camping Business
If you plan on starting your camping brand, there’re a few things you have to do—once you’ve created amazing products—that’ll help raise brand awareness for your company. And one of them is getting your camping business a captivating name and solid, brandable domains that can capture customer attention.
Luckily, we’ve compiled three key steps you can take to get the best name for your camping business.
Three Steps to Getting the Perfect Name for Your Camping Business
- Become More Familiar With Your Camping Brand
The most important parts of your brand are its tone, emotion, and image since they determine how customers interact with you.
Therefore, before you go on to name your camping business, remember that your brand is the most crucial factor to consider. Decide the values, identity, tone, and feelings you want your clients to have for your business before concentrating on creating a name that embodies these attributes,
Giving your company a name that is not related to your brand, tone, values, etc., can cause your naming endeavor to be unprofitable. But when you align your name with your brand, the end result will be a perfectly matching name for your camping brand.
Therefore, for this first stage, focus on building your brand meticulously. Take the time to understand who your camping business is, what makes its products or services special, how it outperforms other camping brands, and why your target customers should patronize it.
After you’ve finished creating your brand, the next step would involve creating names that capture it.
- Start Looking for Suitable Brand Names
If you have a group of individuals who can help you brainstorm name ideas, give them an overview of your brand’s tone and values and the necessary tools, including a board, a notebook, pencils, markers, and some snacks to keep them upbeat.
Your target should be to come up with as many as 200 original, creative, memorable, and interesting business names that can effectively describe your camping business. No matter how strange or weird the words initially seem, examining them closer in the final phase will reveal their actual potential.
To assist you in coming up with ideas, use the following resources:
- Dictionaries and Thesauruses
- Slang used in your field
- Color-related visual names
- Business name generators
During the brainstorming process, resist the need to verify the names you come up with because doing so could block the flow of ideas for both you and your team. A large collection of names means a wide range of excellent name possibilities.
- Choose the Best Option as Your Brand Name
After your brainstorming session, you should have 200 or fewer name suggestions that, without personal preferences or taste, have an equal probability of representing your business to the market.
Make a list of your most promising name ideas, and make sure they satisfy essential validation requirements. The following are some factors you should use to rank the names based on how useful they would be to your company:
- Customer Reviews and Ratings: This is a crucial factor because it will reveal how much your target audience will be interested in the name of your camping business.
Get feedback on your names by asking family, friends, and even strangers who reflect your target demographic, and use their comments to rate your name options.
- An Exact Match ‘.com’ Domain Name: Your camping business would be able to reach a greater portion of its market by going online. But to do this, you need a domain name, most especially one that matches your brand name.
Before choosing a name for your company, be sure you can obtain its matching domain name. Because without it, a solid social media presence and an eye-catching website brand name will not have as much effect in the online space.
- Trademark Status: Registering your company name as a trademark with the USPTO is a guaranteed way to protect yourself from legal problems in the near future.
For new business owners, trademark registration can be quite a challenging and stressful procedure. That’s why we suggest employing the services of a knowledgeable trademark attorney as a solution.
Once the validation process is complete, you can choose the best name for your company.
The name you give your camping brand is a game changer for your business since it helps you stand out and increase brand sales, productivity, and recognition.
So, what are you waiting for? Grab your backpack and hiking boots and go on the journey to find a name for your camping brand.
Grant Polachek is the head of branding for Squadhelp.com, 3X Inc 5000 startup and disruptive naming agency. Squadhelp has reviewed more than 1 million names and curated a collection of the best available names on the web today. We are also the world’s leading crowdsource naming platform, supporting clients from early-stage startups to Fortune 500 companies.